21 Sep 2015 0 Comments , , 3 minutes read

Two weeks ago, I held a session at #UXCGN16 which took Michael Schrage’s idea “Who Do You Want Your Customers to Become?” into account. So I asked myself in which case I have the impression that this question could be applied. And I ended up with traveling with the Cologne public transportation network Kölner Verkehrs Betriebe. They give me the impression, that they want me to become a fare dodger. Continue reading