Martin Gude

User Experience Strategist


Hey, my name is Mar­tin. I am a strategy infused design­er for digit­al products and ser­vices. And I love trav­el­ing. Espe­cially Aus­tralia and Israel make my heart go boom.

At the moment, I work as a UX Ana­lyst at innogy CX Fact­ory. Pre­vi­ously, I have worked as a User Exper­i­ence con­sult­ant and Product Man­ager – both as a freel­an­cer and being per­man­ently employed. I have worked for agen­cies and com­pan­ies like MRM//McCANN Ger­many, Sapi­ent­Nitro, nexum, Deutsche Telekom, AKQA and a Cologne-based star­tup. I am a Pro­fes­sion­al Scrum Product Own­er. I was co-host of the Cologne User Exper­i­ence meetup UXCGN and the Düsseldorf/Cologne based UX CAMP WEST.


I hold a Master’s and a Bachelor’s degree in Media Inform­at­ics from Cologne Uni­ver­sity of Applied Sci­ences.

Cli­ents I have worked for include: Tele­com­mu­nic­a­tions — Deutsche Telekom, Tele­fón­ica O2 Ger­many, Cong­star, Sam­sung Elec­tron­ics. Retail — ALDI Nord, Coop (Switzer­land), REWE, Soen­neck­en. Travel — Aegean Air­lines, Lufthansa Ger­man Air­lines, Miles & More (Lufthansa Group). Sports — Her­tha BSC, DEL (Ger­man Ice Hockey League). Gam­ing — Red 5 Stu­di­os. Auto­mot­ive — Daimler, AUDI. Media — n-tv (RTL Group).

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