21 Sep 2015 0 Comments , , Estimated reading time: 3 minutes read

Two weeks ago, I held a ses­sion at #UXCGN16 which took Michael Schrage’s idea »Who Do You Want Your Cus­tom­ers to Become?« into account. So I asked myself in which case I have the impres­sion that this ques­tion could be applied. And I ended up with trav­el­ing with the Cologne pub­lic trans­port­a­tion net­work Köl­ner Verkehrs Betriebe. They give me the impres­sion, that they want me to become a fare dodger.  Continue reading